Our professor Dennis Paul once said „If the product is free, then probably you are the product. This phrase is that simple that even my kids get it“. Undoubtfully there is a certrain truth in it. Private data is valuable and became a main currency in the digital era.
But when we use free apps or services like Facebook and Google, do we really feel that we are doing an exchange business at that moment? Are we really aware of what exact data we are actually sharing?
We decided to put this to a test. During the exhibtion [selbst]Experimente in 2014 we conducted a socioeconomic experiment and tried to find out if people would be willingly trade very private data as easily in the real world as they do in the digital world.
This projects was created in cooperation with Yannick Westphal and Inge Rüten-Budde.